What Is an Amazon Account Audit and Why Is It Crucial for Sellers?

Consider this scenario: You’ve been selling on Amazon for months, maybe even years. You have great products, decent sales, and have an Ad campaign running – but still something feels off. 

Your profits are not growing as expected, your PPC costs are creepily moving up, and Amazon keeps flagging your listings for random issues. The worst of all? You have no idea why.

This is why an Amazon account audit is a lifesaver. Without it, Amazon’s strict policy guidelines will create issues that will haunt you. 

By taking a deep dive into your entire Seller’s account – accurate Amazon account audits help you clearly see the entire picture.

Smart sellers tend to prefer a detailed view of their entire business. Many young sellers leave thousands of dollars on the table due to hidden listing errors, unoptimized PPC campaigns, and inventory mismanagement. 

This step-by-step guide will help you reel in those neglected dollars straight into your pocket with an insightful Amazon account audit. 

What is an Amazon Seller Account Audit?

An Amazon Account audit is a detailed and deep dive into your Seller account – digging out all the information about listing quality, Ad performance, compliance with Amazon’s policies, inventory management, and profitability.

The motive is to help see the inefficiencies, identify areas of improvement, and maximize your sales potential.

Here is what an Amazon account audit reveals:

• Which Listings are affecting your rankings? (suppressed, inactive, under-performing, or missing necessary keywords)
• Why your PPC Ads are not achieving ROI? (keyword gaps, poor bidding strategies, wasted Ad spend)
• How to improve your conversion rates (CVR)? (pricing, titles, product descriptions, bullets, A+ content, and more)
• Where you are wasting your budget? (storage fees, unoptimized pricing, refund abuse)
• Whether your account faces a risk of suspension (silent policy violations, poor account health metrics)

If you are not ahead on every step of the way, you let yourself fly blind in the most cut-throat marketplace of the world.

Why is Amazon Account Audit Essential for Sellers?

Amazon doesn’t play favorites. You either play by the rules, optimize relentlessly, or get left behind. Here is why Amazon Seller account audits are non-negotiable:

1. Avoid Costly Account Suspensions

Amazon’s policies are always changing. The worst part is that if you are not 100% compliant, then even a minor violation might trigger account suspension. And you won’t even know it was there.

A proper audit ensures that your account stays in Amazon’s good graces, so you don’t expect any unforeseen suspension emails.

2. Fix Listing Errors that Hinder Sales

Many sellers don’t even realize that their listings are partially indexed, or lack backend keywords.

An audit spots these areas (weak listings) – so you can fix them before they pull down your rankings.

3. Plug Profit Leaks

Unexperienced Amazon sellers keep on paying high storage fees on unsold inventory. Sneaky customers eat up your profits via refunds. 

All these can be dealt with an audit that uncovers cost-draining inefficiencies that can be fixed for instant profit boosts.

4. Optimize Your Amazon PPC for Higher ROI

Amazon Ads can take your sales through the roof – but only if managed smartly. Most sellers waste their budget only on broad-match keywords, inefficient bidding strategies, and irrelevant targeting. 

A PPC audit ensures that every dollar being spent is working to bring you profit.

5.  Stay Ahead of Competition

You will face never-ending competition because other sellers keep improving their listings, pricings, and Advertising strategies. 

If you are not as diligent as them, you may get left behind.

Shopin Ecom can take over all this heavy lifting, allowing you to spend your time on brand’s growth.

How to Conduct an Amazon Account Audit?

A comprehensive audit covers every key area of your business. It includes:

1. Product Listing Audit

• Are your listings fully optimized with relevant keywords?
• Have you used high-quality images and engaging A+ Content?
• Are your bullet points and descriptions persuasive and conversion-focused?
• Are there any inactive, suppressed, or incomplete listings?

2. PPC & Advertising Audit

• Are your Ads delivering a good Return on Ad Spend(RoAS)?
• Are you bidding on the right high-converting keywords?
• Are you wasting money on irrelevant clicks?
• Are your campaigns structured correctly? 

3. Inventory & Profitability Audit

• Are you spending too much on long-term storage fees?
• Are you pricing your products competitively while maintaining healthy profit margins?
• Is your refund rate too high?

4. Amazon Policy & Account Health Audit

• Are you in way of any policy violations on your account?
• Do you have a healthy Order Defect Rate (ODR), Late Shipment Rate, and Feedback Score?

By systematically reviewing these areas, you eliminate blind spots, fix revenue leaks, and position your business for long-term success.

Get an Insightful Audit with Shopin Ecom

The Best Sellers badge holders do not wait for the problems to arise – they audit proactively. 

Continuous optimization, relentless improvement, and staying ahead of the curve is exactly what you need to survive and win in Amazon marketplace.

And who is best suited to handle all this heavy lifting than an expert? Shopin Ecom has a team of subject matter experts (SMEs) who give you the most insightful and actionable results. Our Amazon account audit will help you become more profitable from day one. 

We uncover the hidden income potential, fix issues, and give the best preparation for your account to handle future changes.

Take the first step towards success by sending us a message! Get FREE CONSULTATION to have a better picture of your current progress.