As the eCommerce competition continues to evolve, Amazon remains a dominant player, offering immense earning prospects to sellers. However, working your way around this complex and super saturated marketplace can be quite a pain.
We know that business owners have a lot on their plate. If they are too involved with formal stuff and repetitive tasks, they hardly find any time for actual growth. So having a reliable and experienced partner by your side who knows the ins-and-outs of your business is a major leap in progress.
Someone who has years of experience in your niche, optimization, compliance and performance monitoring is an ideal candidate to handle management of your business on Amazon – while you focus on reach and growing your brand.
This is where Amazon Account Management services come in. In this comprehensive blog, we will discuss its need, benefits, and why it is crucial for Amazon sellers in order to outperform and earn big.
Let us first discuss what actually is Amazon account management.
What is Amazon Account Management Service?
In simpler words, Amazon account management refers to the whole suite of services dedicated to help sellers optimize their position, visibility, and performance.
This includes a variety of tasks being handled simultaneously on Amazon Seller Central account such as:
- Product listing optimization
- Inventory management
- Advertising campaigns
- Compliance with Amazon policies
- and everything in-between!
Now what is an account manager supposed to do?
Key Roles of an Amazon Account Manager
A dedicated Amazon account manager can help you with several aspects:
1. Account Setup and Maintenance
Account managers assist with the initial setup of seller accounts, ensuring all the necessary personal & business information is provided, verified and approved. They are also responsible for ongoing maintenance afterwards.
2. Product Listing Optimization
Creating and refining product titles, descriptions, imagery, and keywords to improve search engine visibility and conversion rates. They have an intimate understanding of Amazon’s search algorithm and strive for higher rankings on Amazon SERPs.
3. Advertising Campaign Management
Managers design, execute, and monitor advertising campaigns to drive maximum impact, traffic, and of course, boost sales. They are seasoned veterans of ruthless competition of Amazon advertising, and use their years of experience and creativity to produce a campaign that is budget-friendly, highly converting, and viral.
This involves a ton of tasks like creating Amazon PPC (pay-per-click) campaigns, conducting keyword research, optimizing bids, and much more!
4. Performance Monitoring & Analysis
They provide detailed yet skimmable insights data for sellers to understand. You should always try to have transparency, and discuss beforehand what your KPIs (key performance indicators) are.
These usually include conversion rates, sales trends, bounce rates, account health, and such. Real-time and frequent reports can help you plan your next course of action knowing that it is backed by data, and not just guesswork.
5. Feedback Monitoring
Managers are also diligent with customer reviews, inquiries, resolving issues, and tracking responses. This is vital for a healthy and positive seller reputation on Amazon and helps improve your rankings.
Shopin Ecom is your go-to solution to find all these services under one roof. Click now to find a dedicated account manager for your business!
Why Do You Need Amazon Account Management?
With over 2.5 million sellers on Amazon who are always in a fierce competition with each other on rankings, visibility, and sales generation, you need a reliable partner by your side.
Very few sellers manage to achieve $100,000 in sales annually – and all of those successful sellers rely on account managers to navigate the complexities of platform effectively and turn them into your favor.
Here are some reasons why hiring an Amazon agency can be beneficial to your business:
1. Expertise in Complex Regulations:
Amazon has stringent rules that are way too much for a straightforward business owner. Having an expert who intimately knows about these regulations is a blessing and can help settle several issues with compliance.
2. Time Efficiency:
Its true that time is your biggest commodity. When a seller tries to navigate the complexities of Amazon marketplace alone, then he/she is faced with tons of repetitive tasks that eat up all the valuable time.
Succeeding in Amazon does not just come from handling such tasks – but from growing your brand and expanding business outreach. A dedicated team of Amazon professionals take over all such tasks allowing you to be more productive towards your real business goals.
3. Sales Growth Potential:
A manager employs targeted and proven strategies for SEO, PPC advertising, promotional tactics, and all such elements. He uses a pragmatic strategy which evolves in real-time to keep you ahead of the competition, increase sales volume, and product visibility.
4. Proactive Management:
With constant changes in Amazon’s policies and marketplace dynamics, having an expert who stays updated on these changes and can help resolve issues before they arise. They tend to keep an eagle eye on customer feedback and market trends.
5. Smart Inventory Control:
Running out of stock can kill your momentum on Amazon. Account managers utilize a variety of tools to forecast demand and ensure that such products are always available.
This keeps your sales consistent while also avoiding un-necessary storage fees.
6. Resource Access:
Professional account managers have a suite of tools and resources that can enhance performance metrics such as inventory forecasting and competitor analysis.
Get your hands on End-to-End Amazon Seller Account Management Services
Don’t let opportunities like these pass you by! Partner with Shopin Ecom and watch your sales go sky high along with your brand popularity.
Shopin Ecom has been helping brands grow profitable and viral. Whether you are a new seller or a troubled veteran, we make action plans best suited to address your issues and make progress ASAP.
We have an in-house management team of experts professionals who are obsessed with excellence, creativity, and outperforming competition. Our agency provides full Account management services for Amazon under one roof. This way you don’t have to juggle multiple agencies at once.
And we do not just make claims, we like to show you firsthand. Take the first step towards growth by clicking here to have a 1:1 consultation to address your concerns and come up with a strategy.
