Strategic Amazon PPC Optimization Boosts Sales & Profitability

Phase 1: Aggressive PPC Investment for rankings (August – September)

To achieve immediate results with visibility, we adopted a high-budget PPC strategy focusing on manual keyword campaigns that targeted high-volume keywords (with 33k+ searches).

Using tools like Data Dive, we kept an eagle eye on rank progress and impression share. This scaled the PPC spend:

August:
PPC spend increased to $9,438.31, with rank focus on 33 keywords.

• Revenue growth to $27,623.15 (+69.5%).
• Units sold increased to 634.
• Profits halved to $3,329.84 due to ad investments (but gained more growth than before).

September:
Further scaling of the PPC ad spend to $13,385.41 which gained us top-10 rankings for all major keywords.

• Revenue goes uphill to $32,463.
• 700 Units sold.
• Profits further halved to $1,636.29 – due to peak of Ad spend allocation.

Phase 2: Stabilization and Budget Optimization

October:
After having record success in rankings, we shifted our focus towards stabilizing organic reach and reducing hefty PPC costs.

With the use of Scale Insight Dayparting, we optimized ads to run during the high-converting hours (online rush hours) to get the most out of our ads.

• Reduced Ad spend to $11,944.51
• 20% revenue boost with the total of $39,089.04 that month
• Conversion Rate (CTR) improved further to 3.96%

Rankings remained stable even after reducing the PPC spend, which confirmed that our organic efforts bore fruit.

Phase 3: Organic Growth and Minimal PPC Support

November – December:
With the ranks secured, we now turned our heads and attention to minimal-budget PPC campaigns during peak hours.

The strategy was set in motion, the parameters, and optimization had already been in play for 3 months, so we decided to cut manual hours with Auto-campaigns.

November: PPC spend dropped to $5,515.69 and a further spike in revenue gave us $43,261.34 that month.

• Profits skyrocketed to $14,791.39
• PPC-driven sales took only 17.09% of the total revenue

December Forecast: Revenue is projected to hit a whopping $81,210.66 with all-time lowest PPC ad costs of $1,519.90 (which is even lesser than original budget).

• Net profit is expected to surpass $50,000 in December
• Remarkable conversion rate improvement to a stellar 14.81%