A struggling Amazon account in the niche of “Tools & Home Improvement” went under a complete transformation from losing profitability into a thriving business. It achieved a remarkable 169% revenue increase YoY and a profit margin of 35%.
All done through strategic PPC optimization and organic growth efforts.
The concerned Amazon account was facing major profitability issues, even though it was generating $10k monthly revenue. But it was operating at a loss due to low margins, improper PPC management, and stiff competition.
The key challenges we faced were:
Laser Precision PPC Audit and Optimization:
To reduce wasted ad spend, we conducted a thorough PPC audit and implemented targeted changes. Our strategy involved integrating long-tail, low-search volume keywords for minimizing ad costs, while enhancing search specificity and rankings.
Organic Sales Enhancement:
Within just 2 months, we were successful in shifting the sales mix by prioritizing organic reach. With smart keyword optimization, we improved search visibility and rankings, resulting in increased organic orders.
This allowed us to invent more aggressively in main keywords while keeping profitability in check.
Our team’s strategic interventions delivered remarkable success:
Shopin eCom’s strategy worked due to our proven track record of:
Due to this precise planning, a struggling account was not only reformed but also positioned for ongoing success.
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