Transforming Amazon Sales for “Tools & Home Improvement”

A struggling Amazon account in the niche of “Tools & Home Improvement” went under a complete transformation from losing profitability into a thriving business. It achieved a remarkable 169% revenue increase YoY and a profit margin of 35%.

All done through strategic PPC optimization and organic growth efforts.

Challenges

The concerned Amazon account was facing major profitability issues, even though it was generating $10k monthly revenue. But it was operating at a loss due to low margins, improper PPC management, and stiff competition.

The key challenges we faced were:

  • Poor Account Targeting
  • Lack of placement Optimization
  • Insufficient budgeting

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Our Strategic Approach

Laser Precision PPC Audit and Optimization:

To reduce wasted ad spend, we conducted a thorough PPC audit and implemented targeted changes. Our strategy involved integrating long-tail, low-search volume keywords for minimizing ad costs, while enhancing search specificity and rankings.

Organic Sales Enhancement:

Within just 2 months, we were successful in shifting the sales mix by prioritizing organic reach. With smart keyword optimization, we improved search visibility and rankings, resulting in increased organic orders.
This allowed us to invent more aggressively in main keywords while keeping profitability in check.

Results

Our team’s strategic interventions delivered remarkable success:

  • From a loss-making account to a whopping 35% profit margin.
  • 169% Year-over-year revenue increase validated the effectiveness of our data-driven approach.
  • A fantastic balance of PPC expenditures & organic growth led us to an increased sales mix.
  • Shifting sales from losses to earning big bucks took us only 2 months to accomplish.

Shopin eCom’s strategy worked due to our proven track record of:

  • Data-driven Audits and Adjustments: Identifying & working on areas of improvement.
  • Strategic Amazon PPC Management: Lowering costs through long-tail keyword research and focus.
  • Sustaining Profitability in all Scenarios: Ensuring long-term profits by striking a good balance of expenditures and growth.

Due to this precise planning, a struggling account was not only reformed but also positioned for ongoing success.

Why Our Approach Works

Success Stories of Our Loyal Clients

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