If you, as a seller, are looking to diversify your sales channel and increase your revenue volume, Walmart marketplace is a great place to start. This eCommerce platform has a major audience of itself and can offer boosted visibility and ultimately conversions.
Its monthly visits of December 2024 were peaked at 551.46 million and it is America’s leading omnichannel retailer. These numbers are a hint to sellers because they represent the ever-growing potential of this eCommerce giant.
Selling on Walmart won’t be hard only if you have a solid strategy that blends well into the Walmart’s specific ecosystem. And what do you need to succeed in this super-competitive ecosystem? That is exactly what we will be discussing in this comprehensive blog to give you a roadmap to better fuel your efforts.
We will cover everything from mastering product listings to utilizing Walmart tools for growth, and then you will be able to formulate your strategies backed by informed measures.
Before we dive into the nitty-gritty, let us first understand what exactly Walmart marketplace is and who is it for:
What is Walmart Marketplace?
Walmart marketplace is an online marketplace where third-party sellers can sell their products alongside Walmart’s own products. It operates similarly to eBay and other third-party sellers.
The main USPs of these platforms are:
- Massive Customer base
- No Monthly Fees
- Many Competitive Advantages over Amazon
- Less saturated as compared to other platforms yet high conversions potential
- Integration with Walmart Fulfillment Services (WFS)
Why Sell on Walmart Marketplace?
Lets look at some stats:
According to Semrush, this marketplace attracts 419 million unique visits in May 2024. With several categories to choose from including clothing, electronics, and more.
Latest research by Marketplace Plus tells us that its size has doubled in only 18 months, and has 100,000 active sellers. Over the past year, 10,000-20,000 new sellers have signed up every month, and 10% of them are getting approved and becoming active.
The data doesn’t lie. Consumers and sellers are loving this platform and its popularity is on the rise. And another good thing about it is that if you are an Amazon seller, you have already done 95% of the work and you are on the way to become a successful Walmart seller.
What are the Qualifications to Join Walmart Marketplace?
The process to get started on Walmart is pretty straightforward. Here is how you can begin:
The first step involves creating your selling account in Walmart’s Seller Center (if you are using WFS) and then adding your WFS details.
Once you are here, then you will have to complete this 3-step process to begin onboarding on Walmart Marketplace Seller:
- Business Verification – Submit your necessary business details to Walmart to complete your Seller profile.
- Payments – Carefully state how you would like to send and receive your payments from Walmart. No setup, or subscription, or monthly fees.
- Shipping – Configure your shipping methods and costs that come with it. Select your preferred method for returns and carriers within your budget.
Next up is converting your product’s details into Walmart-fulfilled listings. After that, if you are using Walmart WFS, its just a matter of sending your items into the Walmart Fulfillment Center.
On Walmart, you need to apply and be approved before you can sell. Here is what’s required of you:
- Business Tax ID (SSN not accepted), OR Business License Number
- Supporting documents to verify your Business Name and Address
- Your eCommerce track record
- Products that have GTIN/UPC GS1 Company Prefix Numbers
- A catalog that is compliant with Walmart Prohibited Products Policy
- Fulfillment through Walmart Fulfillment Services (WFS) or any other B2C Unites States warehouse with returns capability.
These are the minimum qualifications you need to file an application to become a seller.
So after applying, you may have to wait for 1 business day to 4 weeks to be approved. Once you are approved, you will get an email link to register your account.
So to summarize all of the above process, here are 5 steps in order:
- Account creation,
- company registration,
- tax forms,
- payment info, and
- shipping info.
Optimize your Product Listings for Maximum Sales
Now that you have onboarded successfully, it is time for you start creating your Walmart listings. Here are some tips to stand out from the competition and give a nice kickstart to generating sales:
- Upload High-Quality images – Use clear, professional images to improve customer trust and brand appeal.
- Write Detailed Product Descriptions – Be sure to include key features, benefits, and specifications.
- Optimize for SEO – Integrate relevant keywords in product titles and descriptions to improve search rankings.
- Competitive Pricing – Walmart’s algorithm favors competitively priced products.
The better organized, neat, and optimized your listings are, more chances are for you to boost conversions in a competitive niche.
Choosing Order Fulfillment Strategy
Walmart provides two fulfillment options:
- Seller-Fulfilled – You are responsible for storage, packaging, and shipping orders yourself.
- Walmart Fulfilled Services (WFS) – Walmart stores, packs, and ships your products for quicker deliveries.
It is generally recommended that you go with WFS because it boosts your chances of winning the Buy Box along with 2-day shipping, which ultimately leads to efficiency and customer satisfaction.
Maintaining a High Seller Performance Score
Last but not least, staying compliant and competitive is the key to survive and grow in this marketplace. Make sure that you:
- Ship orders on time – Late shipments can have a negative impact your rankings.
- Keep your inventory Updated – Avoid overselling by managing stock levels.
- Deliver Excellent Customer Service – Respond to queries and resolve issues quickly.
Keep a close eye on your performance metrics via Seller Center Dashboard and stay vigilant.
This is pretty much it that you need to know to get started. However, do spend more time on the platform to see competitor’s behavior and user shopping patters. This will give you key insights that may lead to a breakthrough or virality.
Need Help to Start Selling on Walmart Marketplace?
Shopin Ecom has helped several new sellers in setting up their Walmart store in the best possible manner. We give you the best prep that a seller can have to make his mark early on.
We take care of documents submission, compliance checks, quick approvals, fulfillment plans, listings creation, and everything in-between. Because we understand that dealing with such tasks can eat away a lot of your productive time. Even worse, sometimes failure in this process can prove to be a setback for eager sellers.
Our team makes sure that you get a quick approval and a solid preparation to kickstart your Walmart journey.
Take the first step towards success by filling this short form. And we will be in touch shortly to discuss your Walmart business plan.
