In today’s age where there are several influencers and trends, looking for the right person to promote your brand has become a daunting task. Because choosing an influencer can build or destroy your campaign.
And most of the social media influencers exist on TikTok, each with their own type of content and following. TikTok is very nuanced & ever-changing, so trends come and go every month, but a brand has to stay relevant to sustain and grow.
So how do you find an influencer that has the right kind of content, followers, and public perception that aligns with your brand’s values and goals?
We, as an influencer collaboration agency ourselves, have compiled a comprehensive guide on everything you need to know to idenity, vet, and collaborate with the right TikTok influencers to support your brand.
Why TikTok Influencers Are Essential For Your Brand?
TikTok’s explosive growth and a level-playing-field gives brands of all sizes and niche to come and build a loyal customer base.
Here is why investing in TikTok influencer marketing can save you tons of money, time, and effort:
- Extensive Reach – With over 1 billion active users worldwide, TikTok gives you access to diverse demograhics, especially millenials and Gen Z.
- Authentic Engagement – TikTok influencers connect with their followers on a personal level rather than being formal. This makes the recommendations made by these influencers much more genuine and trustworthy.
- Viral Potential – A well-crafted and entertaining TikTok campaign can go viral overnight if done right, thus creating exponential brand exposure with organic marketing.
- Creative Storytelling – TikTok is all about creativity. Influencers who master this art of showcasing their talents in a unique way on TikTok, are a great choice for your brand promotion.
- High Conversion Rates – Original content from trusted influencers often leads to massive conversion rates and a more loyal customer base.
The Do’s and Don’ts of Find TikTok Influencers
Before you dive straight into finding an influencer, there are some proven best practices to keep in mind and to save yourself the cost of early mistakes:
Do:
- Define your Objectives – Identify what you want to achieve with the collaboration – it could be either brand awareness, increased sales, or social engagement.
- Research Thoroughly – Look at an influencer’s engagement rates, audience demographics, and content style.
- Check Authenticity – Make sure the influencer has genuine followers and high engagement rather than just a large number of inactive followers.
- Align with Brand Values – Identify, vet, and talk to influencers whose values and style match with your brand’s image.
- Make Decisions backed by data – Use a collection of analytics tool to verify performance metrics and identify areas of improvement from past campaign success.
Don’t:
- Focus only on follower count: A large following doesn’t always mean high engagement or conversion.
- Ignore Relevance of Niche: An influencer relevant to your niche will always resonate better with your target audience.
- Overlook Quality for Quantity: It’s recommended to work with a fewer quality influencers rather than many mediocre ones.
- Skip Legal and Contractual Details: Always formalize agreements to protect your brand and ensure clear deliverables.
Follow these dos and don’ts to save yourself some productive time, money, and avoid potential headaches down the line.
How to Identify and Vet the Right Influencers?
Finding the right influencer doesn’t mean eyeballing their follower count, and throwing other stuff out the window.
Here is how to do a detailed evaluation of the influencer and the collaboration impact on your brand:
Step 1: Define your Target Audience
- Demographics: Know their age, gender, location, interests, and preferences.
- Behavior: Understand what kind of content resonates best with your audience and how they interact with it.
Step 2: Use Advanced Search Tools
- Keyword search: Look closely for the influencers who use relevant keywords and hashtags in their content (shows awareness of search criteria).
- Engagement Metrics: Focus on likes, comments, shares, and the originality of interactions.
Step 3: Evaluate Content Quality & Authenticity
- Relevant Content: Analyze and assess whether the influencer’s content, perception, and followers align with your brand and product.
- Visuals & Creative Quality: See if they have valuable content that reflects their sense of creativity and tells a story that engages people.
- Audience Interaction: Check to see if that influencer actively responds to comments and has a loyal community.
Step 4: Analyze Past Collaborations
- Campaign Performance: Review case studies and past content to see how well their past collaborations have performed.
- Brand Fit: Make sure that their tone and style are a good match for your brand’s voice.
Step 5: Use Tools to Filter Out Relevant Influencers
If you want to save more time, and need quick assessment of available options. You can use these tools like (CreatorDB, Upfluence, AspirelQ, Influencer Marketing Hub, Humanz) to streamline your search process and get valuable insights on the spot
Step 6: Conduct Direct Outreach
- Personal Interaction: Reach out to potential influencers with a personalized message instead of formal templates – talk to those who you think are a perfect match.
- Discuss Expectations: Clarify campaign goals, deliverables, and compensation structure.
By keeping these practices in mind, you make sure that you make the right choice, and build a lasting relationship that is beneficial to both parties in terms of growth.
Effective Strategies to Approach and Collaborate
Now that you know who you want to be the voice of your brand, it’s time to approach them appropriately in a way that fosters a mutually beneficial partnership.
Crafting the Perfect Outreach Message:
- Personalize your message by addressing the influencer by his name and mention specific content of his/her that you enjoyed watching.
- Highlight Mutual Benefits to clearly explain the motive of your collaboration and state that it will benefit both parties.
- Be clear and transparent on your goals, expectations, timeline, deliverables, and compensation terms.
- Keep it concise, impactful, and real without having to irritate the next person with un-necessary details.
Negotiating Collaborations:
- Set clear KPIs and define what results you want to draw out of this collaboration.
- Show flexibility in partnership by being open to collaboration types.
- Comply with Legal Considerations and make sure that all agreements are in writing to protect both parties.
Measuring Success: KPIs and ROI
It is a vital part of your growth journey to keep a keen eye on your performance indicators, identify areas of improvement, and make adjustments accordingly.
Key Performance Indicators (KPIs) to Track:
- Engagement Rate: Likes, shares, comments, and video completion rates.
- Click-Through Rate (CTR): The percentage of viewers who click on your product links.
- Conversion Rate (CVR): The percentage of clicks that lead to a sale.
- Return on Investment (ROI): The overall revenue generated compared to the total campaign cost.
- Brand Mentions: Increase in social buzz and direct traffic to your site.
Tools for Analytics:
- TikTok Analytics: Use the platform’s built-in analytics to track your content’s performance.
- Third-Party Tools: Use platforms like CreatorDB, etc. to gain deeper insights into your campaign effectiveness.
- Custom Tracking: Implement UTM parameters on your links to monitor traffic and conversions from influencer content.
Find the Right Influencer For Your Brand Voice with Shopin Ecom!
At Shopin Ecom, we don’t just patch you up with an influencer, we craft strategic partnerships that go a long way. These collaborations are aimed to maximize sustainability of your brand marketing, growth, and profits.
Our team has successfully collaborated with remarkable and top-performing TikTok creators across multiple niches/industries, helping brands amplify their reach and sales.
With our data-driven approach and insights, we can steer collaborations onto a more calculated path. Whether it is viral product reviews, engaging challenges, or live-shopping events, we handpick influencers and tailor each collaborations to get your brand the attention it deserves.
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